Marketing

Branding Your Credit Union to Stand Out

Presented by Bo McDonald & Frank Allgood
Tuesday & Wednesday

Clean rooms and free cable: Going beyond the “good rates and good service” messaging, this interactive session will walk you through the following:

• Understanding your ideal member, their demographics, and psychographics
• Crafting a value statement that will create action among ideal members
• Creating strategies to implement your new value statement
• Understanding your brand and how it appeals to the ideal member
• Effective media buys to “fish where the fish are”