Frank Allgood is the VP Relationship Development for Your Marketing Company, a strategic planning, branding and marketing for credit unions that seek innovation, relevancy and growth. Frank has a multitude of experience with communication through marketing. He has cultivated a piece of advice from his lengthy experience, “Tell a story that will change how a person feels. This can be about themselves, about you or your products, or even about the competition. Authentic brands are built on a balance of warmth and competence, and there’s an art (and science) to reaching meaningful consumer action.” This personal touch also relates directly to the YMC staff as Frank stresses that the team’s work is valuable and has an impact on those in the communities our credit unions serve. Working with people is the cornerstone for Frank’s interest in public facing marketing, with that being said, he would tell a younger version of himself that people pleasing will ultimately lead to failure.
Outside of work, Frank can be found with his wife Jeneane, and their two children Penelope and Thomas possibly at Saskatoons, drinking a Wandering Bard Oaked Blueberry Mead. Or perhaps at a Seattle Seahawks game where he has hopes to be in the building for a Super Bowl victory.