Don Arkell is the owner of CU Lending Advice. Since joining the company in 2015, Don has been working directly with credit unions ranging in asset size from $10M-$18B across the United States.
Don’s unique consulting style and passion for Sales and Leadership have made him a sought-after speaker, trainer and strategist in service to individual credit unions, professional associations and industry providers. He works with credit unions around the country helping them grow their loan programs, organizational design, lending technology and strategic planning.
As COO at Red Rocks Credit Union in Highlands Ranch, CO, Don was instrumental in establishing a vibrant sales culture. He helped transform the credit union from full retail delivery to offering 100% of consumer loans and member service through remote delivery channels. This effort drove down operational expenses, reduced the FTE count, increased loans, total assets and net income.
Don is a proud graduate of UNLV. He enjoys spending time with his wife and two adult children, and can often be found in the field with his hunting dog chasing geese and ducks during waterfowl season.