Bo McDonald is the President/CEO of Your Marketing Company, a strategic planning, branding and marketing for credit unions that seek innovation, relevancy and growth. Bo used his unique view on the financial world to create the go-to firm for community financial institutions looking to venture outside their comfort zones. Through a process of trial and error, Bo founded Your Marketing Co just over a decade ago and has enjoyed continued growth since then. His past ten-plus years at YMC have been defined by industry-disrupting ideas, a whole lot of laughs, and a creative boom in credit union marketing.
When he’s not in Greenville, Bo can be found basking in the bayou vibes at his spiritual home in Louisiana, enjoying Irene’s Cuisine, and sipping on a Schug Cabernet. He also someday wants to skydive, through has admitted the only thing about it that scares him is the possibility of getting sick on a stranger mid-air. A YMC Fanatic through and through, you just might catch this bearded beauty around your town rocking YMC branded glasses, a teal blazer, and orange alligator shoes. You can’t miss him, and you won’t want to.